College essays prompts
Topics For An Argumentative Essay For Interior Designers
Wednesday, August 26, 2020
Rocket Boys Essay Example For Students
Rocket Boys Essay Rocket Boys, an energizing diary of a gathering of young men who are keen on rocketry, was composed by Homer Hickam Jr. This personal book tells about Homers experiences with his rocketry companions. While Homer is propelling these rockets, he manages such issues as school, companions, and his broken family. His dad, the director of the nearby coalmine, objects to his structure of rockets, and needs him to turn into an excavator. His mom, then again, is encouraging on Homer since she realizes that the mine is perilous and can slaughter her child. Indeed, even with such a great amount of going on around him, Homer and the rocket young men continue building and shooting off rockets. This story occurred in Coalwood, a mining town in the West Virginian mountains, and in the encompassing towns. This story happened around 1957 to 1961 and secured Homers whole secondary school years. There were some significant occasions in this book. The principal occasion occurred in 1957 when the awestruck Homer looked as the Russian satellite Sputnik floated over Coalwood as it made its unbelievable circle around the earth. This propelled Homer to begin building and propelling rockets. The second significant occasion in this book came about when a rocket that was propelled by the young men really flew. Up until this point, the entirety of their rockets had quite recently been duds. Their joy was muted however, when they discovered that the rocket had struck one of the mines numerous manufacturing plants. Homers father was insulted and forebade him to dispatch further rockets on organization property, which comprised of about everything inside a two-mile sweep of the town. Another significant occasion was when Homer won the national science reasonable. This was the last fixing required for the rocket young men to be acknowledged by the town. Lamentably, it took the entirety of their secondary school a long time to accomplish this. The last significant occasion in this story unfolded when Homers father, who had protested his starting of rockets, propelled the last rocket the rocket young men made before they set off for college. This was the farthest rocket they at any point propelled, and Homers father apologized for the manner in which he had acted and advised Homer to go out and pursue his fantasy. The most energizing piece of this book was when Homer went to the national science reasonable. It was very intense, and I wasnt sure if Homer was going to win the reasonable. In the event that this book were a fiction book, it is anything but difficult to figure that Homer would win the reasonable, but since this was an account, it was not all that anticipated. Homer is a notable individual since he is living verification that on the off chance that you invest sufficient effort, you can accomplish your objective. He likewise added to the NASA space program is as yet working with NASA today. From perusing this book I learned not just authentic things, for example, how to figure how high a rocket voyages or the correct method to blend a touchy, yet in addition how to manage any family issues and what a kinship implies. These things are essential to know for an incredible duration. The writer certainly had a reason recorded as a hard copy this book, and that was to show the peruser, regardless of whether youthful or old, these significant exercises. Of the considerable number of realities given in this book, I would not differ with any of them, in light of the fact that the individual composing this book is a specialist. I was unable to discover anything even remotely amiss with his composition. I altogether delighted in this book, since it is tied in with something I can identify with. I am keen on rocketry, and assemble my own rockets. I would prescribe this book to anybody with an objective, since it sends the message that in the event that you make a decent attempt you can achieve it. The perusing level in this book is troublesome, and yet, any hard jargon is clarified sometime in the not too distant future. With everything taken into account, this was a fabulous book
Saturday, August 22, 2020
Both Sides Of The Abortion Issue Essays - Abortion,
The two Sides of the Abortion Issue During the past 25 years, premature birth has joined race and war as one of the most easily proven wrong subject of debate in the United States. It talks about human communication where morals, feelings and law meet up. Fetus removal represents an ethical, social and clinical issue that faces numerous people to make an enthusiastic and brutal climate. There are numerous perspectives toward premature birth yet the main two fine differentiations are professional decision and master life. A genius choicer would feel that the choice to prematurely end a pregnancy is that of the moms and the state has no option to meddle. A professional lifer would hold that from the snapshot of origination, the undeveloped organism or hatchling is alive. This life forces on us an ethical commitment to save it and that premature birth is commensurate to kill (Kolner 5). In the United States about 1.6 million pregnancies end in fetus removal. Ladies with wages under eleven thousand are more than multiple times more probable to prematurely end than those with wages over twenty-5,000. Unmarried ladies are four to multiple times bound to prematurely end than wedded and the fetus removal rate has multiplied for 18 and multi year olds. As of late the U.S. rate dropped 6 percent generally yet the pace of premature birth among young ladies more youthful than 15 hopped 18 percent. The rate among minority adolescents moved from 186 for each 1,000 to 189 for every 1,000. The most famous method engaged with premature births is the vacuum yearning which is finished during the principal trimester (a quarter of a year or less since the ladies has gotten pregnant). A cylinder is basically embedded through the cervix and the substance of the uterus are vacuumed out. The most ordinarily utilized sort of second trimester fetus removal is called widening and clearing. Since the embryo has bones, mass and can move, second trimester isn't as straightforward. When as a great part of the embryo and placenta are vacuumed out at that point tweezers are utilized to expel bigger parts. After this, or the start of the fifth month premature birth is not kidding and really prompted as labor. That is, the mother is given substances which places her in the process of childbirth and conveys the embryo as she would a full-term infant. Around 40 percent of Americans accept that fetus removal ought to stay legitimate and 40 percent accept it ought to be prohibited aside from when the pregnancy undermines the life of the mother or is the consequence of assault or interbreeding. Likewise 15 percent b eveit ought to be unlawful in all cases. Despite the fact that fetus removal is viewed as a ladies' correct, it ought to be restricted with exemptions since it's viewed as murder, has numerous mental reactions and there is another option. Premature birth is a ladies' own privilege and decision. In 1973 the Roe v. Swim choice demonstrated this by perceiving premature birth as a basic constitution right and made it lawful in all states. The law presently allows fetus removal at the solicitation of the ladies with no limitations in the principal trimester and a few limitations in the subsequent trimester to secure the ladies' wellbeing. The National Abortion Right Act League contends that without lawful fetus removal ladies would be prevented their sacred right from claiming protection and freedom. The ladies' entitlement to her own body subordinates those of the embryo and the U.S. Incomparable Court in Roe v. Swim contended that the ladies' entitlement to security overruled the baby's entitlement to life. On the off chance that fetus removal was unlawful it would drive poor ladies to hold up under and bring up youngsters they can't bear to raise. There would be various hazardous premature births in back partners. It would likewise compel ladies to surrender their fantasies and remain at home to raise babies. To top it all off, it would sentence casualties o apeand interbreeding to convey and sustain the posterity of their rapist.(Kolner 5) Abortion is vital for ladies to have authority over their own bodies and life. One lobbyist stated, In the event that I hadn't had that fetus removal my life would have been a catastrophe. I wouldn't have made it to clinical school. I was hitched by then to a extremely sick man and it would have been horrible to must have my infant. Individuals who need premature births are in a strife and it's actually a life-sparing thing.(Blender 4) To overlook the privileges of others is narrow minded what's more, foul play. Ladies must reserve the option to control the elements of their own bodies. Revern George Gardiner minister of the school Hill United Methodist Church, told the committee that the weapons would have done nearly nothing great. Young ladies need the opportunity to settle on decisions for their regenerative life
Sunday, August 16, 2020
Summer 2016 information session schedule COLUMBIA UNIVERSITY - SIPA Admissions Blog
Summer 2016 information session schedule COLUMBIA UNIVERSITY - SIPA Admissions Blog Summer officially begins today in the United States, and to kick things off I wanted to remind our eager applicants that SIPAs Office of Admissions Financial Aid is still open for business. So stop by from 9:00 a.m. 5:00 p.m., Monday Friday, excluding holidays, to speak with an admissions or financial aid staff member. (Dont feel pressured to make an appointment as we only accept walk-ins.) If youd like to learn more about our two-year degree programs and how to prepare your application, I encourage you to sign up for an upcoming information session. Heres the schedule: SIPA MIA, MPA, MPA-DP Information Session Friday, June 24 at 12:00 PM Columbia University School of International and Public Affairs New York, NY SIPA MIA MPA Virtual Information Session Wednesday, June 29 at 12:00 PM SIPA MIA, MPA, MPA-DP Information Session Friday, July 29 at 12:00 PM Columbia University School of International and Public Affairs New York, NY SIPA MIA, MPA, MPA-DP Information Session Friday, August 19 at 12:00 PM Columbia University School of International and Public Affairs New York, NY SIPA MIA MPA Virtual Information Session Tuesday, August 23 at 10:00 AM SIPA MIA, MPA, MPA-DP Information Session Monday, August 29 at 6:00 PM SIPA Office of Admissions Financial Aid New York, NY Were also hosting a handful of special grad fairs this summer: APSIA Virtual Graduate School Fair Thursday, July 21 at 10:00 AM Summerfest DC June 2016 Thursday, June 23 at 5:30 PM Johns Hopkins University SAIS Washington, DC *features an alumni panel with other top graduate schools Summerfest NYC 2016 Wednesday, July 20 at 5:30 PM Columbia University SIPA New York, NY *features an alumni panel with other top graduate schools Summerfest DC July 2016 Thursday, July 14 at 5:30 PM Johns Hopkins University SAIS Washington, DC *features an alumni panel with other top graduate schools Looking for more events? Bookmark our recruitment calendars and check back frequently for updated listings. P.S. Need a summer pick-me-up? Then watch the video below to see why one particular snowman loves the idea of summer! [Photo Credit: Disney, Frozen]
Sunday, May 24, 2020
Wednesday, May 13, 2020
HOW CAN WE STOP THE ABUSE OF THE AMERICAN WELFARE SYSTEM...
HOW CAN WE STOP THE ABUSE OF THE AMERICAN WELFARE SYSTEM? It is well known that the Social Security Act of 1935 created a federally financed and federally administered retirement insurance program for people who had worked in certain sectors of the economy and had paid payroll taxes on their wages. What is less known is that the Act also created a federally financed but state-administered program called Aid to Dependent Children (ââ¬Å"ADC,â⬠later to become Aid to Families with Dependent Children, or ââ¬Å"AFDCâ⬠)? As Sheldon H. Danziger and Jeffrey S. Lehman stated in ââ¬Å"Welfareâ⬠, ââ¬Å"When Americans speak of ââ¬Å"welfareâ⬠or ââ¬Å"reliefâ⬠they are usually alluding to ADC and its successor programs. From the outset, the design and implementation of ADCâ⬠¦show more contentâ⬠¦The opposition to entitlements was partially based on religion and partially on the American credo of ââ¬Å"individuals working hard and reaping the rewardsâ⬠. Gradually, the concept of working for welfare checks , particularly among able bodied males, gained wide acceptance. This concept of doing some kind of work for volunteer/nonprofit organizations and municipalities came to be known as ââ¬Å"Workfareâ⬠. The greatest impetus, however, for the political movement away from the entitlement credo was the perceived wide-spread abuse of the welfare system. The ââ¬Å"Welfare Cadillac and Mink Coatâ⬠motifs were used so often that they became part of the pantheon of ââ¬Å"Urban Legendsâ⬠. Faced with public outcries and indignation, the Federal Government completely overhauled the welfare system in 1996. However, even with the 1996 overhaul, the welfare system is often perceived as being abused. The questions become: â⬠¢ Can we identify the areas of abuse? â⬠¢ Can prevention of the abuse be mandated or legislated? â⬠¢ Can training/education/employment programs lessen or stop the abuse? â⬠¢ Can we stop/lessen abuse without injuring innocent bystanders (young children, etc)? One of the major welfare abuses is ââ¬Å"double-dippingâ⬠(working and illegally continuing to receive welfare and/or food stamp benefits). Double-dipping costs the welfare system millions of dollars annually. Cooperation between local welfare and law enforcement agencies canShow MoreRelatedThe Controversial Idea Of Drug Testing Welfare Recipients1510 Words à |à 7 Pagesidea of drug testing welfare recipients, the most important thing I leaned is that Kline and colleagues surveyed substance use among a representative sample of welfare recipients in New Jersey. They found that 12 percent admitted that they used cocaine, but 25 percent tested positive for cocaine use based on hair sample analyses. Now that I know that, I can better understand the larger issue that the drug epidemic is monumental in the United States, and unfortunately we can not simply take peoplesRead MoreMandatory Drug Testing For Welfare Recipients1526 Words à |à 7 PagesBreez Arann Ms. Holiday English 12 11/04/15 Mandatory Drug Testing for Welfare Recipients When the United Statesââ¬â¢ welfare program was created during the Great Depression, it was meant to temporarily relieve the burdens of the one-fourth of American families who were unemployed, and struggling financially. President Franklin D. Roosevelt created the Social Security Act in 1935, then amended it in 1939 to create programs to assist families with unemployment compensation, and to create government agenciesRead MoreWelfare Recipients Drug Tested1311 Words à |à 6 PagesThere has been an ongoing controversy as to whether welfare recipients should have to have drug testing done. Drug testing will ensure that recipients will not abuse the money theyââ¬â¢re given by the government. Having people on welfare take drug test is advantageous because it could save the system money, it would help social workers identify children who are around drug abuse, and it would deter people from purchasing and using illegal drugs; however, it does have a downside such as people who are Read MoreEvolution of the Typical American Family Essay1388 Words à |à 6 PagesThe American family has come a long way and has changed a lot overtime. Liberals and conservatives have their own views on the American family today. It is very tough to raise a family nowadays. However, there are some easier ways to raise a family today as well. Some of the things that I will talk about are divorce and its effects, welfare, abusiveness on children and wives, and a couple of articles in the book, Families in the U.S. One tough thing about todays American family is divorceRead MoreEssay on Enough Immigration1520 Words à |à 7 PagesImmigration Why should the United Stateââ¬â¢s allow any more immigrants to come in? There are enough people here as is; we donââ¬â¢t need the waste of other countries coming into ours to take up our space and use up all of our resources. We as Americanââ¬â¢s have rights to our land; the privilege to be an American is losing its sense of worthiness with the increased number of immigrants becoming Americans. The borders of the United States are too open, the U.S. should enforce a lot more security and responsibilityRead MoreEssay on Making Drug Testing Mandatory for Welfare1381 Words à |à 6 Pagesaid called ââ¬Å"welfareâ⬠that helps struggling people by offering financial support. Welfare is a federally funded program that helps citizens that are in financial trouble, with the intention of being a sort of ââ¬Å"stand inâ⬠for income until a person is able to get back on their feet and find a new source of employment. This program started back in 1930ââ¬â¢s as a response to the financial hit many people with a family took as a result of the Great Depression. There are multiple types of welfare that giveRead More Welfare - Greedy Mothers and Lazy Families Essay819 Words à |à 4 PagesWelfare - Greedy Mothers and Lazy Families à à à à à Millions of Americans are signed up for welfare; the program designed to aid poor and needy families. Unfortunately, it has now become a way of life for many. Many argue that welfare is not destroying our culture and creating a dependent people who have learned to abuse certain privileges that come with living in America, but history has proven that this is not true. à à à à à When President Clinton signed the welfare reform bill, he said TodayRead MoreDrug Testing and Public Assistance1299 Words à |à 5 Pagesa federal program and service, provided to the needy by the federal government. These federal programs are meant to assist government, organizations, and individuals in all areas such as health, public safety, education, and public welfare. These various programs can typically reach over $400 billion annually; and are provided through many federal agencies. Perhaps the most controversial these days is drug testing for public assistance and temporary assistance for needy families or Supplemental NutritionRead MoreChild Maltreatment And Its Effect On Children Essay1469 Words à |à 6 PagesWhen we turn on the news or pick up a newspaper, there is a high chance that we will read another horror story about a maltreated child. It seems as long as bad people are in this world, abuse and neglect will always exist. While statistics show that maltreatment cases have decreased, we wonder if that really is the case . Many people feel that both the police and programs created to protect children have failed. Although, we might not be able to stop maltreatment altogether, there is still room forRead MoreThe Ride Along Experience Essay1553 Words à |à 7 PagesAlong Experience Maddie Heth Michelle Emerson-Lewis CRJ 110 ââ¬â 102 During my ride along with Officer McNairy of the Castle Rock Police department we had two cases of harassment, one welfare case, and one traffic violation that we worked on. Both harassment cases were easy enough, as was the traffic violation which we let go with just a warning. Welfare cases donââ¬â¢t normally go to police officers to manage, but on the day of my ride along one was. I had a very good time during my ride along and will
Wednesday, May 6, 2020
What is recruitment and selection Free Essays
What is recruitment and selection? [In other words, the process where an organization collect a number of people who met requirements and qualified for that organization] Selection isâ⬠¦.. During both processes RS, an organization has to justify why they are going to choose particular methods to recruit and select people in a capable pool, that is to say, what elements or what under considerations which they use to influence their decisions before recruiting and selecting people Attraction and Retention The definition of recruitment is the process of generating a pool of capable people to apply an organization for employment. We will write a custom essay sample on What is recruitment and selection? or any similar topic only for you Order Now therefore this means that there is a need to generate peopleââ¬â¢s interest to apply for the job. This means that people have choice to choose This is why an organization has to consider this strategic choice. To be precise, attraction meansâ⬠¦. For the internal sources this is associated with retention which means When considering attraction and retention strategy, an organization might first of all apply the concept of Fitting the person to the environment, organization As this diagram illustrates In an organization Whereas HR plocies will be designed to achevive particular organizational targets and goals, those policies also provide an opportunity for individual needs to emerge and be satisfied. This view assumes that a fit between a person and the environment can be found so that commitment and performance are enhance (Kristof, 1996). This not only gives a high performance advantages but also lead to ââ¬Å"retentionâ⬠Criticism However, commentator have Doubted whether such mutuality could develop on the basis of equality because organizational need would always be superiority. In typical form of profit-organistaion, the issue of profits maybe considered outweight individual needs. Competencies Another important element when considering attraction and retention strategy in recruitment and selection is to set out, what is it referred as ââ¬Å"competenciesâ⬠which are developed within the organization. A set of behavior patterns that the incumbent needs to bring to a position in order to perform its tasks an functions with competence. (The ability, skills and knowledge obtained by candidates and relevantly required and matched with organizational goals and targets) For instance, In large financial services organisations in the UK set out its competencies for example self-control â⬠¦. etc If we look at Lloyds TBSââ¬â¢s, one of large financial services, it provides its vision and projected image of its organisation that How to cite What is recruitment and selection?, Essay examples
Monday, May 4, 2020
Services Marketing Promotional Requirements
Question: Discuss about the Services Marketingfor Promotional Requirements. Answer: Introduction: Emergence of internet and smartphones has provided a new dimension to the way businesses are conducted in the global market. It has provided variety of options to the organizations for fulfilling their marketing and promotional requirements. Quick response (QR) codes are among the most advanced marketing tools that has provided a complete new experience to the customers (Yadav and Dabhade 2013). It requires 3G enable device, phone camera for enabling customers to connect with specific content or information immediately. QR codes are generally printed on the products that can provide excellent opportunity for the organizations to advertise in the market. The study aims to elaborate consumer decision-making process related to QR codes. It also looks to highlight the significance of QR codes in service marketing sector. It describes the way QR codes bypass different layers of distribution to create desired impact on the market. Finally, it will look identify different forms of other int eractive content that can keep the satisfaction level of the consumer at the desired order. Stages of Consumer Decision-making Process for the QR Codes: As emphasized by Lusch and Vargo (2014) consumer decision-making process reflects the way people assess, gather and make choices from several alternative options. In the present competitive business environment, it has become essential for the businesses to understand the consumer decision-making process in an effective manner. Otherwise, it can have major impact on the overall business level of the organization. Consumer decision-making process involves six basic steps including demographic, psychological and social characteristics. Now, initiation of QR codes will have direct impact on the psychological aspect of the decision-making process of the customers. It has been assessed that QR codes allow customers direct access to the content they are looking, which will encourage the consumers to utilize the QR codes more frequently. Furthermore, as QR codes often leader to supermarket coupon or other promotional prize, it keeps the consumers satisfied with the provided quality of servi ces. Now, by impact psychological aspect of the customer, QR codes will enhance the effectiveness of the information search for alternative evaluation (Grnroos and Gummerus 2014). Thus, it allow consumers to access best possible options more often, which is likely to create positive impact on the business procedure. Moreover, QR codes are also likely to create positive impact on the post-purchase behavioral aspect of the consumers, as they are likely to remain satisfied with the provided services. Marketing Opportunity for QR codes in Service Sector: As per the article by Wilson et al. (2012), effective utilization of marketing and promotional technique is essential for creating desired impact on the service sector. For that reason, different service sector organizations utilize different tools and techniques for achieving sustainable growth in the market. Now, QR codes often provide detail explanation regarding the use and benefits of a particular product or service. It also provides all the detailed information regarding a specific service provided by a company. Therefore, it allows consumers to understand what to expect from the organization correctly. For instance, United Airlines has initiated 2D QR codes for digital boarding passes so that customers do not have to worry about anything. On the other hand, Google places also have initiated QR codes for capturing all the detailed information about the local businesses correctly. The case study has highlighted Gallerie, as it had captured around 200,000 consumers database witho ut any advertisement in mainstream platform (Schultz, Patti and Kitchen 2013). It highlights the fact that effective use of QR codes is likely to provide detailed information about the potential consumers. It will create positive impact on the overall effectiveness of the business procedure. Process for QR Codes for Bypassing multiple Layers of Distribution: The case study has highlighted the fact that QR codes can streamline the operational process and their customers can capture in-depth information about the business procedure. On the other hand, use of QR codes allows organizations to provide a unique number to all the products. As a result, it has reduced any possibility of confusion regarding the identification of products and services (Huotari and Hamari 2012). It has been assessed that QR codes are extremely popular in the e-commerce sector has it allows the right product to reach right destination at the right time. Hence, it helps to keep all the consumers satisfied with the provided quality of services. Thus, QR codes allow organizations to keep track about all the consumer data, which eventually eliminated the significance of intermediaries in the distribution procedure. It has allowed organizations to reduce the layers related to the distribution process. Impact of QR Codes in minimizing Perceived Risk of the Customers in Service Sector: QR codes allow consumers to access detailed information about all the products and services. For instance, it allows consumers to extract information regarding the kind of ingredients are used at the time of making products. It also allows consumers to assess the expiry date of a particular product and kind of impact it can have on the overall health. Therefore, QR codes will help to remove any confusion regarding the quality of a particular product or service, which is likely to minimize the perceive risk level of the consumers in a major way. Gummesson and Grnroos (2012) have highlighted different types of risks including functional risk, social risk, financial risk, physical risk and psychological risk associated with the service marketing procedure. Now, QR codes is liked to create major impact on the psychological, social and functional risk of the consumers, as they will have detailed information about the quality of the provided services. Other Form of Interactive marketing Content for Supporting Service Operation and Consumer Satisfaction: Huge success of QR codes in service marketing process has induced different other types of marketing tools to emerge within the market. It has been assessed that interactive marketing content is extremely successful in drawing the attention of the customers (Bitner and Wang 2014). On the other hand, it is among the cheapest marketing and promotional tools that organizations can utilize for creating desired impact on the market. For that reason, several small organizations as well are looking to use interactive marketing content for keeping the satisfaction level of the consumers at the desired level (Ndubisi 2013). There are several interactive marketing content including NFC, iBeacons, Clickable papers, Google goggles and SnapTag that organizations can utilize for keeping the customers satisfied with the provided products and services (Grnroos and Voima 2013). It has been assessed that all the mentioned interactive marketing contents has already created major impact on the overall b usiness procedure of the service organization. For that reason, QR codes can be regarded as the future marketing tools for keeping the satisfaction level of the consumers. Conclusion: The above discussion has highlighted the fact that QR codes can actually create major impact on the overall business procedure of the organization. Increasing popularity of internet has provided different way for organizations to provide required information to the consumers. It has helped to enhance the popularity of the promotional tools like QR coding for creating desired impact on the market. The study has also highlighted the fact that QR coding can simplify the distribution procedure in a major way, which is likely to create positive impact on the service marketing organization. References: Bitner, M.J. and Wang, H.S., 2014. 11. Service encounters in service marketing research.Handbook of service marketing research, p.221. Grnroos, C. and Gummerus, J., 2014. The service revolution and its marketing implications: service logic vs service-dominant logic.Managing service quality,24(3), pp.206-229. Grnroos, C. and Voima, P., 2013. Critical service logic: making sense of value creation and co-creation.Journal of the academy of marketing science,41(2), pp.133-150. Gummesson, E. and Grnroos, C., 2012. The emergence of the new service marketing: Nordic School perspectives.Journal of Service Management,23(4), pp.479-497. Huotari, K. and Hamari, J., 2012, October. Defining gamification: a service marketing perspective. InProceeding of the 16th International Academic MindTrek Conference(pp. 17-22). ACM. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Ndubisi, N.O., 2013. Role of gender in conflict handling in the context of outsourcing service marketing.Psychology Marketing,30(1), pp.26-35. Schultz, D., Patti, C.H. and Kitchen, P.J., 2013.The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012.Services marketing: Integrating customer focus across the firm. McGraw Hill. Yadav, R.K. and Dabhade, N., 2013. Service marketing triangle and GAP model in hospital industry.International Letters of Social and Humanistic Sciences,8, pp.77-85.
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